Gartner Research

Unconscious Incompetence: The Primary Application Organizational Change Approach

Published: 03 January 2013

ID: G00235619

Analyst(s): Matthew Hotle


Application organizations simply aren't very good at organizational change, and they often don't even know it. Failed change is expensive and may take years to recover from.

Table Of Contents
  • Key Challenges


  • Organizational Change as It Is


  • The Learning Cycle and Organizational Change
  • Incompetent Organizational Change
  • Become Competent at Organizational Change
    • Establish a Formal Competency Around Organizational Change
    • Don't Change Too Much, Too Often or Too Small
  • Measure, Measure, Measure
  • Use Incentives to Reinforce Change Where Appropriate
  • Lead by Example
  • "But This Is Hard, Isn't It?"

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