Gartner Research

Life Science Manufacturers Adapt Distribution Strategies to Compete in Emerging Markets

Published: 03 January 2013

ID: G00245976

Analyst(s): Todd Applebaum , Barry Blake

Summary

Supply chain challenges in emerging markets require life science manufacturers to move beyond one-size-fits-all regional distribution strategies. Use this research when refreshing your distribution strategy or evaluating the risks and benefits of establishing local distribution networks.

Table Of Contents
  • Impacts

Analysis

Impacts and Recommendations

  • Life science manufacturers are developing country-specific distribution strategies in response to the growth opportunities in emerging markets and the challenging environments in developed countries
  • A wide array of viability concerns, structural challenges and supply issues in emerging markets is forcing life science manufacturers to adapt distribution approaches to local conditions
    • Viability Concerns
    • Structural Concerns
    • Supply Concerns
  • Political and economic instability in some emerging markets is pushing life science manufacturers to favor local partnerships over direct investment in establishing a local distribution network

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