Gartner Research

Agenda Overview for Vertical Industries, 2013

Published: 03 January 2013

ID: G00245340

Analyst(s): Derry Finkeldey


Disruptive forces at work across vertical industries are highlighting new opportunities at the intersection of industries; concurrently, business buyers seem positioned to dominate IT buying. Gartner's vertical industries agenda equips IT providers with actionable marketing best practices.

Table Of Contents


Key Issues

  • Where are the most attractive growth opportunities by industry for my products and services?
  • Which disruptive forces are shaping the way technology is bought and used in my targeted industries?
  • How can I differentiate my business model and/or offerings to compete effectively in industry markets?
  • What are new, promising areas in which I can drive vertical thought leadership and positive change in my target markets to create a sustainable market leadership position?
  • How do industry and line-of-business processes affect product and solution development and my go-to-market strategy?

Related Priorities

Recommended Reading

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