Gartner Research

Agenda Overview for Multichannel Marketing, 2013

Published: 03 January 2013

ID: G00245870

Analyst(s): Jennifer S. Beck, Adam Sarner


Consumers are in the driver's seat, with high expectations for multichannel marketing. Gartner's 2013 research will show you how to craft a strategy for multichannel marketing and what practical steps you can take to succeed.

Table Of Contents


Key Issues

  • Multichannel Marketing Strategies
  • Multichannel Brand Strategies
  • Multichannel Marketing Program Disciplines

Related Priorities

Recommended Reading

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