Gartner Research

Introduction to Real-Time Marketing, Part 2: Readying the Organization

Published: 04 January 2013

ID: G00228398

Analyst(s): Richard Fouts

Summary

Enabling the organization for the demands of real-time marketing requires change. But this doesn't mean you face a wholesale transformation. Gartner provides digital marketing leaders with practical advice for making the types of changes that can help them reap the rewards of speed.

Table Of Contents

Analysis

  • How Did We Get Here?
  • How Ready Are You?
  • How to Use This Research
  • Other Advice
    • Manage Detractors
    • Address Cultural Resistance
  • Conclusion

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