Gartner Research

The Concise Social for CRM Vendor Guide, 2013

Published: 04 January 2013

ID: G00246268

Analyst(s): Ed Thompson , Michael Maoz , Jenny Sussin

Summary

The social for CRM market through 2015 will continue to show a split between niche specialist and large application providers with elements of a suite. This guide will help IT, marketing and sales executives select vendors best suited to realize their organization's social for CRM potential.

Table Of Contents

Analysis

  • Why Businesses Need a Social for CRM Strategy
  • Definition of Social CRM
  • The 2013 Forecast for Social Software for CRM
  • Market Overview
  • Cross-Functional Capabilities
  • Customer-Specific Functions
  • Administrative Functions
  • Delivery Methods
  • 2013 Magic Quadrant for Social for CRM Vendor Listing
  • Social for Marketing
  • Social for Sales
  • Social for E-Commerce
  • Social for Customer Service and Support
  • Vendors Categorized as Participating in the Social for CRM Market as of 4Q12

Recommended Reading

©2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.