Gartner Research

The Concise Social for CRM Vendor Guide, 2013

Published: 04 January 2013

ID: G00246268

Analyst(s): Ed Thompson , Michael Maoz, Jenny Sussin


The social for CRM market through 2015 will continue to show a split between niche specialist and large application providers with elements of a suite. This guide will help IT, marketing and sales executives select vendors best suited to realize their organization's social for CRM potential.

Table Of Contents


  • Why Businesses Need a Social for CRM Strategy
  • Definition of Social CRM
  • The 2013 Forecast for Social Software for CRM
  • Market Overview
  • Cross-Functional Capabilities
  • Customer-Specific Functions
  • Administrative Functions
  • Delivery Methods
  • 2013 Magic Quadrant for Social for CRM Vendor Listing
  • Social for Marketing
  • Social for Sales
  • Social for E-Commerce
  • Social for Customer Service and Support
  • Vendors Categorized as Participating in the Social for CRM Market as of 4Q12

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