Gartner Research

Cost Optimization in Multichannel Marketing

Published: 04 January 2013

ID: G00245820

Analyst(s): Adam Sarner


Shifting marketing programs toward digital marketing, event-triggered marketing, software-as-a-service delivery models and true inbound/outbound fusion are top investments for achieving cost optimization in multichannel marketing. Here, we show marketers how to benefit most from these strategies.

Table Of Contents


  • Consider a SaaS Delivery Option
  • Shifting Marketing Programs Toward Digital Marketing
  • Event-Triggered Marketing
  • Inbound/Outbound Fusion

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