Gartner Research

Three Techs Make It Easy to Use the Internet of Things in Marketing

Published: 07 January 2013

ID: G00245767

Analyst(s): Mark Raskino , Adam Sarner


New tools allow digital marketers to undertake inexpensive, easy experiments with the Internet of Things: Arduino boards, Twitter and quick response codes. We'll show you how they can work together to create great customer experiences.

Table Of Contents


  • User-Programmable Microcontrollers Sense and Take Action
  • Twitter Enables Objects to Communicate With Each Other and With People
  • QR Codes Give Objects a Web Address
  • What to Do Next

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