Gartner Research

Six Ways Digital Marketing Will Rock Your World

Published: 07 January 2013

ID: G00245846

Analyst(s): Richard Fouts


There are dozens of ways digital marketing will rock your world; this document focuses on six that are particularly game changing.

Table Of Contents


  • In a Digital World, All Media Is Social Media
  • In a Digital World, Speed and Agility Often Trump Scale and Media Buying Power
  • In a Digital World, Your Customers Become a Free Marketing Force
  • In a Digital World, Many Business Models Become Software
  • In a Digital World, Marketers Look at Big Data and Ask, "Where's the Money?"
  • In a Digital World, Generation Y Changes the Way We'll Forever Design Campaigns
  • Conclusion
  • What to Do Next
    • Set Priorities
    • Become Disciplined at Watching Trends
    • Prepare for Real-Time Marketing
    • Unleash Your Personality

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