Gartner Research

Agenda Overview for Digital Marketing Programs, 2013

Published: 07 January 2013

ID: G00246234

Analyst(s): Bill Gassman

Summary

Program management translates business strategy into a marketing operation that delivers compelling customer engagement and results. Gartner's 2013 research will help digital marketers organize an effective program.

Table Of Contents

Analysis

Key Issues

  • Digital Marketing Program Management
  • Digital Marketing Program Measurement and Optimization

Related Priorities

Recommended Reading

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