Gartner Research

Agenda Overview for Application Software Market, 2013

Published: 07 January 2013

ID: G00245953

Analyst(s): Tom Eid, Yanna Dharmasthira


The 2013 enterprise application software marketplace is poised for a return-to-growth scenario. Vendors should take a fresh look at the major forces that are changing their market conditions and business models and align to one of three differentiated growth strategies to drive success.

Table Of Contents


Key Issues

  • What are the leading disruptive forces affecting the enterprise software markets?
  • Where are the most attractive growth market segments — by country, region, technology, industry?
  • What are vendors' go-to-market strategies and competitive actions?
  • What are the most influential software procurement models — will they affect revenue sustainability?
  • How can business models be refined to better prepare for coming changes?
  • How do industry and line-of-business processes affect product development and solution offerings?

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