Gartner Research

Agenda Overview for Monetizing Digital Marketing Through Commerce, 2013

Published: 07 January 2013

ID: G00245844

Analyst(s): Allen Weiner

Summary

Innovative marketers will add commerce to Web, social and mobile channels. Gartner's 2013 research will show you how to tell more compelling stories and create immersive experiences that drive transactions.

Table Of Contents

Analysis

Key Issues

  • Creating Digital Commerce Experiences
  • Using Commerce Platforms to Monetize Digital Marketing
  • Digital Marketing Commerce Platform Providers

Related Priorities

Recommended Reading

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