Gartner Research

Agenda Overview for Social Marketing, 2013

Published: 07 January 2013

ID: G00246233

Analyst(s): Bill Gassman, Adam Sarner


Social media offers new opportunities for digital marketers, but also attracts a more demanding audience. Gartner's 2013 research will help refine your strategy, processes and organization for social marketing.

Table Of Contents


Key Issues

  • What strategies, processes and best practices will enable CMOs and marketing leaders to succeed in social marketing?
  • How will social analytics and key performance indicators develop to support social marketing ROI and prove business results?
  • How should organizational, staffing and skill requirements change to support social marketing?
  • Which social marketing technologies will I need, and how do I choose the right providers?

Related Priorities

Recommended Reading

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