Gartner Research

Agenda Overview for Small and Midsize Business Marketplace, 2013

Published: 07 January 2013

ID: G00246802

Analyst(s): Robert Anderson

Summary

SMB IT spending will surpass $1 trillion in 2016, yet profitable SMB revenue eludes many IT providers. Gartner's SMB agenda equips business and marketing leaders with best practices for SMB market strategies, building on the insight that excellent support is what SMBs value most.

Table Of Contents

Analysis

Key Issues

  • What are the best practices for defining and segmenting the SMB market?
  • What are the critical success factors and best practices for provider go-to-market strategies in the SMB market?
  • How much will SMBs spend on IT, and where will the investments be made?
  • What are the preferences of SMBs to buy, deploy and support new IT solutions?
  • What are the market trends and buying behaviors in the SMB market, and how can IT providers capitalize on the opportunities they present?
  • Which IT providers, products and services are best-suited for SMB IT requirements?

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