Gartner Research

Agenda Overview for Consumer Dynamics, 2013

Published: 07 January 2013

ID: G00245503

Analyst(s): Amanda Sabia, Nick Ingelbrecht


The consumer dynamics research agenda delivers fact-based insight into consumers' behavior, adoption, purchase and use of technology products and services. This research will help companies better target opportunities and grow their businesses in the US$2.1 trillion consumer technology market.

Table Of Contents


Key Issues

  • How much will consumers spend on technology products and services, where are they located, and how do I get their money?
  • How should I measure and segment the consumer technology market?
  • Which insights define outstanding consumer experiences, and how do I engage customers in my innovation processes?
  • Who are the consumers, how are they changing, and how are they being changed by technology products and services?
  • How can I build successful and sustainable consumer brands?

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