Gartner Research

How to Estimate ROI for Customer-Facing Mobile Apps

Published: 08 January 2013

ID: G00246266

Analyst(s): Richard Marshall


As mobile access grows to become a major contact point, organizations must understand mobile app costs and value. Modeling development and operational costs, infrastructure impact, savings, revenue opportunities and benefits enables mobile app value to be assessed and projects to be prioritized.

Table Of Contents
  • Key Challenges



  • Understanding Mobile Costs
  • Calculating Revenue, Cost Savings and Benefits
    • Direct Revenue
    • Cost Savings
    • Intangible Benefits
  • Building an ROI Case

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