Gartner Research

Five Ways to Optimize Your Social Marketing Strategy

Published: 08 January 2013

ID: G00246803

Analyst(s): Kimberly Collins, Bill Gassman


A successful social marketing program requires continuous planning, creativity and, most importantly, the involvement of your customers and advocates. Digital marketers should adopt the five approaches discussed here to enhance their social media presence.

Table Of Contents


  • Trust Your Customers and Advocates
  • Respect Your Fans, Followers and Subscribers
  • Guard Your Reputation
  • Reciprocate
  • Let Your Customers Be Key Contributors

What to Do Next

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