Gartner Research

Agenda Overview for Data Center Dynamics, 2013

Published: 08 January 2013

ID: G00246562

Analyst(s): Jeffrey Hewitt


The 2013 Data Center Dynamics Agenda provides insight into how technology and service providers deliver strategic business solutions to meet the evolving dynamics of the data center. We help providers understand changing IT management styles, market segments and implementations.

Table Of Contents


Key Issues

  • How can data center providers mitigate against the commoditizing effect of cloud computing on hardware infrastructure, maintain their profit margins, and change their sales and pricing models to adapt to changing market requirements?
  • How can TSPs best craft marketing and sales approaches and understand key buying decision criteria for different user types to leverage evolving and varying data center customer segments?
  • How should TSPs best respond to market disruptions, new competitors and pure-play providers versus broad-portfolio vendors?
  • How should providers distinguish their strategies between private and public clouds and enjoy the best returns from each?
  • What are the attributes needed to be a successful data center provider, and how will the forces of cloud computing and data center transformation drive partnerships and alliances to evolve?
  • Which evolving software architectures and transformational technologies, such as fabric-enabled and converged infrastructure, present the best potential business returns for TSPs?
  • What must data center providers do to provide the optimal client experience resulting in account retention or product "stickiness"?
  • What are the best strategies TSPs can use to address changes in physical data center approaches, such as modular and containerized solutions?

Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.