Gartner Research

Agenda Overview for Technology Go-to-Market, 2013

Published: 09 January 2013

ID: G00239239

Analyst(s): Christine Adams


Effective go-to-market strategies define winners in crowded technology markets. Gartner's 2013 research will help professionals with responsibility for technology sales and product marketing develop differentiated approaches to bring their products and services to market.

Table Of Contents


Key Issues

  • How should TSPs factor evolving technology purchase preferences into their sales and distribution choices?
  • How can TSPs differentiate their offerings most effectively?
  • What are proven strategies, disciplines and best practices to optimize the effectiveness of TSPs' marketing, sales and channel choices, and how are they evolving?

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