Gartner Research

Differentiate the Customer Experience by Driving Innovation Into All Business Model Components

Published: 09 January 2013

ID: G00246252

Analyst(s): Ed Thompson


Using new business models to improve the customer experience is rare, most enterprises choose to make less radical changes. We look at six options for CIOs to aid innovation in all areas of the business model, with case study examples for each.

Table Of Contents
  • Key Challenges



  • Examine These Business Model Examples That Improved the CE to See If Any Can Be Adopted or Adapted for Your Organization
    • Ideate
    • Create
    • Engage
    • Offer
    • Monetize
    • Adapt

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