Gartner Research

Road Notes on Selling Project Ideas: Change the Direction of the Conversation

Published: 09 January 2013

ID: G00248375

Analyst(s): Militza Basualdo


At three recent events in Mexico and Venezuela, 60 IT leaders gathered to discuss innovative approaches for managing user demand. Instead of waiting for users to request IT support for projects, CIOs should work with BU leaders to propose key projects that will help the business meet its objectives. Participants shared ideas on how to generate and sell project ideas.

Table Of Contents

Road notes

  • Criteria for selecting project ideas
  • Ways to sell project ideas
  • CIO call to action
  • Bottom Line
  • Business Impact

Additional Insights

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