Gartner Research

Agenda Overview for Data-Driven Marketing, 2013

Published: 09 January 2013

ID: G00247520

Analyst(s): Andrew Frank


Data-driven marketing turns customer information into business value, but it can be costly and risky. Gartner's 2013 research will help digital marketers find and use data effectively, while minimizing the risks.

Table Of Contents


Key Issues

  • Data and the Marketing Strategist
  • Data and the Creative Developer
  • Data and the Marketing Technologist

Related Priorities

Recommended Reading

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