Gartner Research

Agenda Overview for Emerging Markets, 2013

Published: 09 January 2013

ID: G00246667

Analyst(s): Luis Anavitarte


Emerging markets continue to capture an increasing share of worldwide ICT spending due to both a slowdown in mature markets and robust ICT demand in maturing economies. Gartner's fact-based analysis will guide technology and service providers seeking business opportunities in emerging markets.

Table Of Contents


Key Issues

  • Where are the growth opportunities in emerging markets for my products and services and how do I attack them?
  • How do I craft technology, product, distribution, partner and support strategies for specific emerging markets?
  • How do I address consumer and SMB buyers in emerging markets?
  • What are the technology adoption patterns in emerging markets?
  • How do I make ICT decisions given my specific national requirements?

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