Gartner Research

Agenda Overview for Digital Marketing Essentials, 2013

Published: 09 January 2013

ID: G00245869

Analyst(s): Laura McLellan


As marketing becomes more strategic, digital marketing techniques will change the way you think about budgets, skills and go-to-market plans. Gartner's 2013 research will keep marketing executives on top of trends, spending and best practices.

Table Of Contents


Key Issues

  • Digital Marketing Spending
  • Sourcing Marketing Providers
  • Marketing Vision and Strategies
  • Role and Structure of the Marketing Organization

Related Priorities

Recommended Reading

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