Gartner Research

Agenda Overview for Mobile Marketing, 2013

Published: 09 January 2013

ID: G00245888

Analyst(s): Mike McGuire

Summary

Mobile computing will revolutionize digital marketing by exploiting rich information about where customers are and what they're doing. Gartner's 2013 research will help you create a locus of convenience for customers.

Table Of Contents

Analysis

Key Issues

  • Defining the Mobile Marketing Audience
  • Forces Affecting Mobile Marketing Strategies
  • Integrating Mobile Marketing into Digital Marketing Mix

Related Priorities

Recommended Reading

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