Gartner Research

How David's Bridal Engaged With Shoppers to Gauge Product Demand

Published: 09 January 2013

ID: G00245893

Analyst(s): Bill Gassman, Kevin Sterneckert, Allen Weiner


David's Bridal turned to consumers to virtually test which styles will sell and at what price. Digital marketers and e-commerce leaders can follow these best practices to gain insights before products launch.

Table Of Contents


  • Four Practices to Engage With Consumers to Predict New Product Demand
    • Identify the Business Challenges You Want to Address
    • Produce Compelling, but Accurate, Visuals and Narrative to Showcase Products
    • Enhance Your Data Interpretation Skills
    • Use Consumer Insights to Develop Relevant Marketing Messages
  • What to Do Next

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