Gartner Research

How David's Bridal Engaged With Shoppers to Gauge Product Demand

Published: 09 January 2013

ID: G00245893

Analyst(s): Bill Gassman , Kevin Sterneckert , Allen Weiner

Summary

David's Bridal turned to consumers to virtually test which styles will sell and at what price. Digital marketers and e-commerce leaders can follow these best practices to gain insights before products launch.

Table Of Contents

Analysis

  • Four Practices to Engage With Consumers to Predict New Product Demand
    • Identify the Business Challenges You Want to Address
    • Produce Compelling, but Accurate, Visuals and Narrative to Showcase Products
    • Enhance Your Data Interpretation Skills
    • Use Consumer Insights to Develop Relevant Marketing Messages
  • What to Do Next

Recommended Reading

©2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.