Gartner Research

Competitive Landscape: Ultrabooks

Published: 10 January 2013

ID: G00238880

Analyst(s): Isabelle Durand, Tracy Tsai


Ultrabooks have been the hottest and most discussed segment of the PC market for several years. Competition will intensify as more models are released, and following the launch of Windows 8 in 2012. This report looks at how the top five PC vendors compete to gain the most market opportunities.

Table Of Contents


  • Market Definition
  • Intel's Ultrabook Definition
  • Competitive Situation and Trends
  • Market Players
  • The Future of Competition
    • Brand and Social Marketing Determine Success
    • AMD, nVidia and Qualcomm Look to Challenge Intel Ultrabooks
    • Solution Around Touchscreen Interface on Windows 8
    • Hybrid/Convertible/Slideable Clamshell Notebooks and Tablets
  • Competitive Profiles
    • Acer
    • Apple
    • Asus
    • Lenovo
    • HP
  • References and Methodology

Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.