Gartner Research

Market Trends: How Customers Purchase Cloud Infrastructure as a Service, 2012

Published: 10 January 2013

ID: G00245518

Analyst(s): Lydia Leong

Summary

Cloud infrastructure as a service is procured differently from traditional data center infrastructure assets. Service providers must change their marketing and sales strategies and tactics accordingly to target new buying centers.

Table Of Contents

Introduction

Market Trend

  • The Market Is Adapting to the Needs of Both Developers and Operators
    • Developers Are the Face of Business Buyers
  • Buyers' Trend
    • Buyers Are Adopting Cloud IaaS in Stages

Contrarian View

  • If Organizations Do Not Organically Adopt Cloud IaaS, These Trends Change

Vendors to Watch

Recommended Reading

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