Gartner Research

Sustainable Business Models: The Unstoppable Force Meets the Immovable Object

Published: 14 January 2013

ID: G00247242

Analyst(s): Simon Mingay


Many organizations have begun the journey toward improved sustainability-related performance. However, few have begun, and many are not capable of, the deep innovation needed in the business model to truly adapt to the dramatic changes in the economy, society and the environment.

Table Of Contents
  • Key Challenges



  • Think About the Economic Utility and the Required Outcome, Rather Than Making a Product/Service Incrementally Better
    • Resource Efficiency and Dematerialization
    • Industrial Symbiosis
    • Closed Loop
    • Sharing, and Shifting From Selling a Product to Selling a Service
    • Renewable Energy and Low-Carbon Energy
    • Net Positive and Restorative
  • Use a Business Model Framework to Help Innovate Sustainable Business Models
    • Ideate
    • Create
    • Engage
    • Offer
    • Monetize
    • Adapt
  • Bottom Line
  • Additional non-Gartner Resources

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