Gartner Research

How to Understand the Criteria for the 2013 CRM Lead Management Magic Quadrant

Published: 14 January 2013

ID: G00248381

Analyst(s): Chris Fletcher


CRM lead management impacts revenue by leveraging investments in sales force automation, digital marketing, social and established marketing channels. Recent M&A and IPO activities underscore market interest in this sector, and we will renew our focus on CRM lead marketing applications.

Table Of Contents


  • Introduction: CRM Lead Management
  • Lead Management Defined
  • Technology, Market Presence and Company Viability Criteria
    • Inclusion Criteria: Technology
    • Inclusion Criteria: Market Presence and Company Viability
  • Evaluation Criteria: Completeness of Vision
  • Evaluation Criteria: Ability to Execute

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