Gartner Research

Consumer Products Industry Supply Chain Outlook, 2013

Published: 17 January 2013

ID: G00245467

Analyst(s): Jan Kohler, Steven Steutermann


Consumer products companies continue to face volatile demand and pressures to improve return on assets, while achieving growth. This research provides insights into the priorities and practices supply chain organizations can follow to support improved performance.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • Continued demand volatility and expanding product portfolios challenge supply chain leaders in the CP industry to elevate demand management performance
  • Persistent cost pressures cause supply chain leaders in the CP industry to implement solutions to better align supply with demand for improved performance
  • New product launch importance drives supply chain leaders to seek stronger alignment between new product development and supply chain planning and execution capability for increased launch success

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