Gartner Research

Business Model Games: Driving Business Model Innovation With Gamification

Published: 17 January 2013

ID: G00246033

Analyst(s): Brian Burke


Gamification can be used to change behavior, engage in innovation and develop skills. Business and IT managers should combine the Gartner Business Model Innovation Framework with gamification to identify innovation opportunities.

Table Of Contents
  • Key Challenges



  • Understand the Opportunities and Limitations of Gamification
  • Use the Lens of the Business Model Framework to Evaluate Gamification Opportunities
    • Ideate
    • Create
    • Engage
    • Offer
    • Monetize
    • Adapt

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