Gartner Research

Leverage Design Ethnography to Boost Enterprise Social Networking Success

Published: 18 January 2013

ID: G00246528

Analyst(s): Mike Gotta


Design ethnography can lead to more engaging employee participation in enterprise social networking. Management should ensure that design ethnography practices are included as part of requirements gathering, solution delivery, technology support and organizational change processes.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • Pressure to realize benefits from ESN investments will compel leadership teams to invest in design ethnography practices, resources and skill sets
  • Findings from design ethnography will cause ESN teams to focus more on end-user needs before proceeding with technology deployment
  • Cultural insight gained from design ethnography efforts will convince management to align such practices with change management programs

Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.