Gartner Research

Solve the Problem of Fake Online Reviews or Lose Credibility With Consumers

Published: 23 January 2013

ID: G00245431

Analyst(s): Jenny Sussin , Ed Thompson

Summary

Approximately 31% of consumers read online reviews before making a purchase. IT and e-commerce leaders must solve the problem of fake (i.e., subsidized) reviews or they will jeopardize important business relationships.

Table Of Contents

Analysis

  • Why Are Fake Reviews Important?
  • What Is the Source of Fake Reviews?
  • How to Detect a Fake Review
  • What to Use to Detect a Fake Review
  • How to Restore or Maintain Customers' Faith in Your Product/Service Reviews

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