Gartner Research

Multiquip creates mobile capabilities with limited IT resources

Published: 24 January 2013

ID: G00249476

Analyst(s): Mark McDonald , Dave Aron

Summary

Multiquip’s vice president of IT is developing mobile capabilities despite very limited IT resources. The sales organization readily adopted a mobile pilot program, and future launches are expected to attract a significant number of new customers.

Table Of Contents

Case study

  • Preparing the enterprise for better decision making
  • Piloting mobile apps to increase sales effectiveness
  • Building brand awareness and a customer focus into the mobile strategy
  • Mobile development as an enterprisewide learning experience

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