Gartner Research

Coca-Cola Europe sets direction for the global enterprise with a social engagement platform

Published: 24 January 2013

ID: G00249475

Analyst(s): Dave Aron , Mark McDonald


Coca-Cola Europe proactively engages its consumers through social media and mobile platforms. Data from these interactions feeds into a single consumer database that is analyzed to produce and distribute precision digital marketing campaigns.

Table Of Contents

Case study

  • Creating a call center that is proactive rather than reactive
  • Targeting consumers with social listening and precision marketing
  • Leading in the front office

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