Gartner Research

Plan and Launch Real-World Research Projects

Published: 25 January 2013

ID: G00246023

Analyst(s): Elden Nelson


"Field research" is a research methodology that focuses on interpreting interviews with people who work with a particular technology or IT topic and understanding the resulting data. In this document, technical professionals will learn how to plan, scope and launch their own field research projects.

Table Of Contents



  • What Is "Field Research?"
    • Field Research Roots
  • Is a Field Research Project the Right Tool for the Job?
    • When Is Field Research the Right Tool to Use?
    • Field Research: Not Always the Right Tool
  • Set Your Scope
    • Supporting Topics
    • Embrace Scope Creep
  • Give Deliverables a Deadline
  • Build and Prepare Your Team
    • How Many People Should Be on the Team?
    • Who Should Be on the Team?
    • Educate the Team on Time Requirements
    • Educate the Team on How to Interview
  • Finding and Scheduling Interview Candidates
    • Find Interview Candidates
    • Should the Interviews Be Conducted In-Person or on the Phone?
    • Interviewee Candidate Variety
    • More Is Not Better
  • What Comes Next
  • Recommendations


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