Gartner Research

Charting a 10-Year Course From Digital Marketing Leader to CMO

Published: 28 January 2013

ID: G00247542

Analyst(s): Andrew Frank


Today's digital marketing leaders will be tomorrow's chief marketing officers. Begin now to lay the groundwork to capitalize on growth opportunities based on long-term forecasts of global market trends.

Table Of Contents


  • How CMOs Can Create New Markets
  • How the CMO's Information Needs Will Change
  • How to Prepare for 2023
    • Support Community Programs, Infrastructure Development
    • Minimize Cultural Conflict
  • What to Do Next

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