Gartner Research

Four Traits of Media Tablet Usage Should Guide Your Mobile Marketing Effort

Published: 29 January 2013

ID: G00245741

Analyst(s): Mike McGuire , Roberta Cozza


Consumers use media tablets, smartphones and PCs in different ways. Know the key differences in media tablet usage when you devise your mobile marketing strategy.

Table Of Contents


  • Portability Untethers Home Users
  • Personalization Builds Loyalty
  • Touch Interface Requires New Designs
  • Device Features Support "Lite" Content Creation
  • What to Do Next

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