Gartner Research

Digital Marketing and IT: Conflict or Collaboration?

Published: 29 January 2013

ID: G00247203

Analyst(s): Heather Colella , Jeffrey Cole, Jennifer S. Beck, Andy Rowsell-Jones


Barry Wiech, a former CIO at Domino's Pizza Enterprises, shares his point of view on the underpinnings of a more collaborative relationship between IT and marketing. Gartner adds the digital marketer's perspective.

Table Of Contents


  • Wiech's Recipe for Bridging the Gap
    • Know What Motivates Your CIO and You
    • Don't Settle for Compromise
    • Earn Trust
    • Agree on Basic Principles Upfront
    • Mash Up Your Teams
  • Balancing the Views
  • What to Do Next

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