Gartner Research

How to Know What Content You Have, Where It Is and How to Use It

Published: 29 January 2013

ID: G00246184

Analyst(s): Darin Stewart


A content assessment can establish a solid foundation for optimized enterprise content management. By identifying opportunities for reuse and consolidation, you can raise the quality of your content, lower the cost of managing it and improve the experience of both content producers and consumers.

Table Of Contents

Summary of Findings

Guidance Context

  • Problem Statement
  • Guidance Applicability
  • Related Guidance

The Gartner Approach

The Guidance Framework

  • Prework
    • Statement of Purpose
    • Setting the Scope
    • Structured Interviews
  • Step 1: Define the Content Assessment Template
  • Step 2: Conduct a Content Survey
  • Step 3: Analyze Survey Results and Create a Content Model
    • Perform a Top-Level Analysis
    • Perform a Detailed Analysis
    • Develop a Content Model
  • Step 4: Conduct an Exhaustive Content Inventory
  • Step 5: Map the Content Inventory to the Content Model
    • Reconciling the Inventory to the Content Model
    • Reconciling the Content Model to the System Supporting It

Risks and Pitfalls

  • "Boiling the Ocean"
  • Changing the Granularity and Structure of Legacy Content
  • Incompatible Content Models
  • Lack of Governance


Recommended Reading


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