Gartner Research

Peer Advocates Put a Face on Organizational Change

Published: 30 January 2013

ID: G00246519

Analyst(s): Elise Olding


Change resistance is a myth: Employees support enterprise goals when they understand what needs to be done. Peer advocates put a face on change and leverage trusted informal leaders to create understanding among employees and influence successful organizational change.

Table Of Contents
  • Key Challenges


  • Why Use Peer Advocates?
  • What Are Peer Advocates?


  • Select Influential, Well-Respected, Good Communicators
  • Make Peer Advocates a Member of the Extended Program Team
  • Create Role Clarity for Peer Advocates
  • Peer Advocates Move the Message
  • Bottom Line

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