Gartner Research

Future of Money: Virtual Currency and Gamification Drive Financial Literacy and Revenue Opportunities

Published: 31 January 2013

ID: G00248109

Analyst(s): Stessa Cohen

Summary

Gamification techniques and virtual currencies can teach valuable lessons in financial management to bring banks and their customers closer together. Bank CIOs should look to early adopters for insight into how to use these still-immature methods.

Table Of Contents

Analysis

  • Virtual Currency Can Improve Financial Literacy and Drive Customer Engagement for Banks — and Gamification Is Key
  • Examples of Virtual Currency and Gamification Projects in Financial Services
    • Teaching PFM to Young People
    • Educating Mature Consumers About Financial Management
    • Explaining Products and Services Using Virtual Currency
    • Moving From Game to Reality Using Virtual Currency
  • Aligning Gamification and Revenue for IT
  • Recommendations

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