Gartner Research

Market Trends: CSPs Face Competition From OTT Providers in the Personal Cloud

Published: 01 February 2013

ID: G00246688

Analyst(s): King-Yew Foong , Gyanee Dewnarain

Summary

Communications service providers face a real threat from over-the-top players in the market for personal cloud services. But CSPs have a strategic advantage as they can offer consumers more choice, better quality of service and a secure environment for all personal devices, content and Web services.

Table Of Contents
  • Recommendations to CSPs

Introduction

Market Trend

  • Nearly 60% of Tier 1 CSPs Offer Personal Cloud Services
  • Strategic Drivers for Personal Cloud Initiatives Vary by CSP
  • CSPs' Personal Cloud Services Are Accelerating the Commoditization of Cloud Storage
  • CSPs Are Bundling Personal Cloud Services With Data Plans to Enhance Core Services and Increase Customer Loyalty
  • CSPs Are Using Personal Cloud Services to Build Digital Service Portfolios
  • CSPs Are Using Their Core Capabilities to Give Their Personal Cloud Services a Competitive Edge
  • CSPs Have Diverging Strategic Imperatives Regarding the Use of Customer Data in Personal Clouds
  • Collaboration Between CSPs and OTT Players Over Personal Cloud Services Is Limited
  • Content Streaming Is a Controversial Personal Cloud Feature for Tier 1 CSPs
  • Opportunities and Challenges for CSPs
    • Opportunities Come From Providing Consumers With Choice, Security and a Better User Experience
    • CSPs Face Noteworthy Challenges in Personal Cloud Services
  • Action Plan for CSPs

Vendors to Watch

  • EE
  • SK Telecom
  • Vodafone

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