Gartner Information Technology Research

Gartner Magic Quadrant for Marketing Resource Management


This Magic Quadrant evaluates vendors providing applications that support the management of marketing resources, such as plans, people, budgets, projects, assets and cycle times. Companies seeking an MRM solution to help manage their marketing resources should review this research.

Published: 04 February 2013

ID: G00245322

Analyst(s): Kimberly Collins

Table Of Contents

Market Definition/Description

Magic Quadrant

  • Vendor Strengths and Cautions
    • Adnovate
    • BrandMaker
    • BrandSystems
    • BrandWizard
    • Capital ID
    • Code Worldwide
    • Direxxis
    • Elateral
    • IBM
    • Infor Orbis
    • MarketingPilot (a Microsoft company)
    • North Plains-Vyre
    • PTI Marketing Technologies
    • Saepio
    • SAP
    • SAS
    • Teradata
  • Vendors Added or Dropped
    • Added
    • Dropped

Inclusion and Exclusion Criteria

  • Evaluation Criteria
    • Ability to Execute
    • Completeness of Vision
  • Quadrant Descriptions
    • Leaders
    • Challengers
    • Visionaries
    • Niche Players


Market Overview

Recommended Reading

  • Ability to Execute
  • Completeness of Vision

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