Gartner Research

Planned Research for Marketing Strategies, Processes and Technologies, 2013

Published: 05 February 2013

ID: G00248905

Analyst(s): Kimberly Collins

Summary

Gartner's 2013 marketing research will focus on how to gain the most business value from technology investments. These key technology initiatives will help CIOs and marketing IT staff work successfully with CMOs and marketing leaders.

Table Of Contents

Analysis

  • Key Issues
    • What strategies, processes and best practices will CIOs need to support so that CMOs and marketing leaders can achieve executional, operational and analytical excellence?
    • How will digital marketing, social for CRM and mobile influence marketing strategies and processes?
    • How will markets, vendors, technologies, applications and services evolve to meet the requirements of marketing organizations and automate key processes?
    • What technology best practices and innovations are needed for marketing to achieve business goals?
    • What analytics and KPIs are required to support marketing processes and marketing performance management?
  • Related Agendas

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