Gartner Research

Social Media Mass Participation, a Suitability Framework

Published: 07 February 2013

ID: G00236999

Analyst(s): Chris Wilson, Anthony Bradley


Enterprises looking to capitalize on mass participation and power of the community must understand the nature of community interactions and their affinity for social collaboration. This framework assesses enterprise collaboration according to its affinity for a social collaboration-type solution.

Table Of Contents


  • Introduction
    • Social Collaboration and Mass Participation
    • How to Determine Whether Social Collaboration Is Suitable
    • Deep Analysis Versus Broad Observation
    • Conflicting Information Versus Complementary Information
    • Ascertaining Facts Versus Ascertaining Perception
    • Consensus Versus Diversity
    • Improvement Versus Innovation
    • Intermediated Versus Direct
    • Recognized Expertise Versus Collective Wisdom
    • Influenced Versus Independent
    • Controlled Information Versus Open Information
  • What You Need to Know
    • Summary
    • Recommended Actions

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