Gartner Research

Retail Industry Supply Chain Outlook, 2013

Published: 07 February 2013

ID: G00246263

Analyst(s): Kevin Sterneckert, Mike Griswold

Summary

Retailers' desires to create personalized shopping experiences across multiple sales channels places incredible pressure on today's retail supply chains. Retail supply chain leaders find ways to align planning and execution, as well as supply chain investment priorities with business strategy.

Table Of Contents
  • Impacts

Analysis

Impacts and Recommendations

  • Evolving consumer preferences and supplier go-to-market strategies require retailers to improve how they manage the intersection of demand, supply and product processes
  • The desire to create a more personal connection with shoppers will push retailers to better coordinate merchandise planning and SCE activities
    • Continued increases in multichannel sales at the expense of brick-and-mortar growth are forcing retailers to re-examine and reprioritize supply chain people, process and technology investments

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