Gartner Research

Retail Industry Supply Chain Outlook, 2013

Published: 07 February 2013

ID: G00246263

Analyst(s): Kevin Sterneckert, Mike Griswold


Retailers' desires to create personalized shopping experiences across multiple sales channels places incredible pressure on today's retail supply chains. Retail supply chain leaders find ways to align planning and execution, as well as supply chain investment priorities with business strategy.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • Evolving consumer preferences and supplier go-to-market strategies require retailers to improve how they manage the intersection of demand, supply and product processes
  • The desire to create a more personal connection with shoppers will push retailers to better coordinate merchandise planning and SCE activities
    • Continued increases in multichannel sales at the expense of brick-and-mortar growth are forcing retailers to re-examine and reprioritize supply chain people, process and technology investments

Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.