Gartner Research

Report Highlight for User Survey Analysis: Technology and Service Providers Can Learn From Brand Promoters

Published: 08 February 2013

ID: G00250143

Analyst(s): Annette Jump

Summary

The role of brand promoters (consumers who actively share their positive feedback) is growing in the consumer space. Understanding the mixture of brand promoters and detractors and the reasons behind consumer behavior will help fuel your company's growth.

Table Of Contents

Objective

Report Highlight

Recommended Reading

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