Gartner Research

Market Share Analysis: Mobile Phones, Worldwide, 4Q12 and 2012

Published: 12 February 2013

ID: G00248969

Analyst(s): Roberta Cozza , Anshul Gupta , CK Lu , Carolina Milanesi


Tough economic conditions, shifting consumer preferences and intense competition saw mobile phone sales fall by 1.7% in 2012. Smartphones accounted for 44% of all mobile phone sales in 4Q12, and Samsung maintained its lead over Apple in this sector.

Table Of Contents

Market Share Data

Overall Market Segment Performance Analysis

  • Sales Were Below Expectation in 4Q12, and 2012's Total Fell Short of 2011's
  • Smartphones Drove Overall Sales in 2012
  • No Vendor Was a Clear No. 3 for Smartphone Sales in 4Q12

Top Vendors Analyzed

  • Samsung
  • Apple
  • Nokia
  • Huawei

Mergers and Acquisitions

Recommended Reading

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